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The Artist Breakthrough Mindset

The Real Enemy of The Artist is the Fear of Selling. This is How You Kill It.

A Book by Vivia Barron

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About the Book

The Artist Breakthrough Mindset is a book for working artists who are ready to stop waiting for permission and start building real freedom through structure, story, and clarity.

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It shows you how to turn your story into your strongest offer, and how to move from fear to confidence in every part of your career.

Inside, you’ll see the truth that changed everything for me: your story is your business.


Once you learn how to identify it, shape it, and position it, selling stops feeling like selling. It becomes connection.

This book is for any artist who knows they’re meant for more but doesn’t know where to begin.


This is the book I wish I had twenty years ago. Every word comes from lived experience.

It’s a clear path to confidence and clarity, built by an artist, for artists.

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About Vivia​​

Vivia Barron is an artist, entrepreneur, and aurthur whose work bridges creativity, business, and community.

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Her paintings reclaim and celebrate Black joy, memory, and resilience. Exhibited in solo and group shows, Barron’s work is held in both public and private collections — including commissions for the Seminole Hard Rock Hotels in Hollywood and Tampa, the Dr. Carter G. Woodson African American Museum, and St. Petersburg public schools.

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Her exhibition The Right to Swim was featured in a full cover section of the Tampa Bay Times, a nationally recognized newspaper. She has been featured in Hilary Van Dyke’s documentary A Splash of Color: Getting Black in the Water and on broadcast media including NBC/WFLA’s Daytime Tampa and CBS.

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Beyond the canvas, Barron is the author A Line in The Sand and The Artist Breakthrough Mindset and the founder of We Art St. Pete, a platform empowering BIPOC artists through mentorship, exhibitions, and advocacy. She is a City of St. Petersburg Individual Artist Grant recipient, a grant recipient of the Foundation for a Healthy St. Petersburg.

Accomplishments

Business Strategy & Positioning — Consultant for entrepreneurs and professionals; specializing in market identification, visibility, and scaling.

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Marketing, PR & Social Media Strategy — Campaign strategy, brand positioning, cross-channel communications; content systems; online ad campaigns (paid social/search).

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Author — Published works on strategy, positioning, growth, and execution.

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Founder, We Art — Evolved into a management agency and business development platform. Secured significant funding through grants and partnerships.

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Restaurant Ownership & Consulting —

  • Co-founded and co-owned Dat’s Restaurant in Tampa (multi-million-dollar venture).

  • Founded Vivia’s Kitchen and Nutritious Tables catering.

  • Business consultant for Eat Art Love restaurant in St. Petersburg: managed opening from concept to launch, including staffing, menus, POS systems, and full operational playbook.

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Grant Writing & Consultation — Secured major funding for We Art St. Pete and wrote successful grants for clients including Jennifer Ligaya. Certified in grant writing and consultation.

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Media Recognition — Featured on NBC, CBS, and additional outlets.

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Arts Leadership — Member, City of St. Petersburg Arts Council.

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Grant Recipient — Funded by the Foundation for a Healthy St. Pete and other institutions.

Strategic Partnerships — Collaborations with The Greenhouse of St. Petersburg and peer organizations.

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Artist & Exhibitor — Solo shows and dozens of group exhibitions; work held in Hard Rock Hotels, museums, schools, and private collections.

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Professional Training — Multiple certifications in public relations, communications, marketing, and sales.​​​

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© 2025 We Art LLC. All Rights Reserved.
 

 
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