Everything in art begins with story. It’s how we remember, how we connect, and how we make meaning. In the art world, your story isn’t extra. It’s the thing that pulls your collector in. It’s the emotional reason they choose you. This session breaks down why story is the real currency of your work and why every breakthrough begins right here. Take what you need.

Art has always moved on the back of story. It’s how we remember, how we connect, how we make meaning. In the art world, story isn’t decoration. It’s the currency. It’s the thing that reaches the heart before the mind. In this session, we look at why story is the emotional engine behind every sale—and why collectors don’t calculate your work, they feel it. Come in when you’re ready. Take what you need.

This is where your story starts to take shape. Not through strategy. Through feeling. People don’t buy with logic. They buy when they feel seen. They buy when something in your story mirrors something in them. In this session, we look at why storytelling removes the fear of selling and why it’s the most human way to pull your collector toward your work. Take what you need. Come back anytime.