The ABM

The Real Enemy of The Artist is the Fear of Selling. This is How You Kill It.

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You Have the Art Pricing Methods. Now It's Time to Remove the Fear of Selling

I wrote the ABM book to remove the pressure of selling. Pair it with your new pricing method and sell your work with clarity. Collectors are attracted to confidence.

Do you know how to position your story and your why.?

Don’t waste time trying to figure it out on your own. The answers are in the ABM.

Stop second guessing. Reach more collectors. Close the sale.

The ABM puts you 10 steps ahead of the game. Before most artists even begin.

Put Down Guessing. Pick Up The ABM.

Get The ABM Now

Free Shiping (US only)

About the ABM Book

The Artist’s Breakthrough Mindset is for working artists who want a long, sustainable career and a consistent, profitable income. It is written from lived experience and proven collector strategy.

"Selling stops feeling terrifying once you are no longer hiding behind not knowing what to say or charge". -The ABM

The ABM shows you how to use your story to sell more. Your story is your offer. When you lead with it, you stop selling and begin connecting with collectors.

Get The ABM Now

About Vivia Barron

Vivia Barron is an art collector, entrepreneur, author, and artist., her work bridges creativity and business. She is the author of The Artist Breakthrough Mindset and A Line in the Sand, built from lived experience and real-world proven business strategies for those ready to move from hesitation into authority.

Her work has been featured nationally, including a full-cover feature in the Tampa Bay Times. She has also appeared in Hilary Van Dyke’s documentary A Splash of Color: Getting Black in the Water and on broadcast media including NBC/WFLA’s Daytime Tampa and CBS.

Vivia is the founder of We Art Mindset, a platform centered on clarity, positioning, and self-ownership. Her work is held in both public and private collections, including commissions for the Seminole Hard Rock Hotels in Hollywood and Tampa, the Dr. Carter G. Woodson African American Museum, and St. Petersburg public schools.

She is a City of St. Petersburg Individual Artist Grant recipient and a grant recipient of the Foundation for a Healthy St. Petersburg.

At the core of her work is one belief: your story is your business, and clarity is the first form of power.

Vivia lives and works in St. Petersburg, Florida, and Savannah, Georgia. She is a mother, author, and creative entrepreneur.

Accomplishments

Business Strategy & Execution: Designed and implemented pricing, positioning, and growth strategies across multiple ventures.

Public-Facing Strategy & Communications: Led campaigns and communications initiatives supporting organizational growth and visibility.

Author: Wrote and published books on business positioning, pricing, and market strategy.

Founder: We Art St Pete. Evolved into a management agency and business development platform. Secured significant funding through grants and partnerships.

Restaurant Ownership & Consulting:

Co-founded and co-owned Dat’s Restaurant in Tampa (multi-million-dollar venture).
Founded Vivia’s Kitchen
Business consultant for Eat Art Love restaurant in St. Petersburg: managed opening from concept to launch, including staffing, menus, POS systems, and full operational playbook.

Grant Writing & Consultation: Secured major funding for We Art St. Pete and wrote successful grants for clients. Certified in grant writing and consultation.

Media Recognition: Featured on NBC, CBS, and additional outlets.

Arts Leadership: Member, City of St. Petersburg Arts Council.

Grant Recipient: Funded by the Foundation for a Healthy St. Pete and other institutions.

Strategic Partnerships. Collaborations with The Greenhouse of St. Petersburg and peer organizations.

Artist & Exhibitor: Solo shows and dozens of group exhibitions; work held in Hard Rock Hotels, museums, schools, and private collections.

Professional Training: Studied at The Art Institute of Atlanta; additional training in communications, marketing, public relations, and sales. Certifications in public relations, and marketing.